Effective Social Persuasion
MLC VANGUARD | Created by Save a Mother
The Effective Social Persuasion (ESP) model for healthcare support and behavior change has been proven in over 3,200 villages and 2 urban slums representing approximately 6.2 million people. For less than 25 cents per capita per year, the ESP model has improved health outcomes in underserved rural areas, curbing maternal mortality, increasing TB detection and helping to stabilize populations.
6,200,000 Lives Impacted
Organize the Structure & Build Capacity: Each district constitutes a unit for dissemination of health literacy. Program manager, trainers and supervisors are selected from the local population and receive training on health issues, motivational techniques & leadership for ESP.
Develop Messages for Health Literacy: SAM uses local community talent to create flip charts, slogans, songs and stories. A good message is simple and focuses on only one issue; it is short for easy recall; it has clarity for easy comprehension; it is structured as story, song or a slogan and evokes emotions about an unmet need.
Train Health Activists: Master trainers impart health education to volunteer health activists over a 3-day period on one health topic. Volunteer health activists are encouraged to own responsibility for the village health.
Teach People: Master trainers and health activists meet with the villagers every week to discuss health issues and best practices to promote health and prevent disease. Health behavior modification messages are delivered repeatedly at these meetings.
Evaluate and Improve: All programs are monitored, and course correction applied based on the learning from the field.
The Innovation
Save a Mother Foundation (SAM) has developed an Effective Social Persuasion (ESP) model for healthcare support and behavior change for the poor in India. The model has been proven in over 3200 villages and 2 urban slums in 11 districts representing approximately 6.2 million people in the states of Uttar Pradesh, Telangana and Karnataka. For less than 25 cents or 15 Rupees per capita per year, SAM has dramatically improved health outcomes in underserved rural areas. The successful ESP method used to curb maternal mortality has been utilized for other healthcare issues such as increasing tuberculosis detection and stabilization of population. By partnering with local health organizations and governmental authorities, SAM ensures the sustainability of its solutions. SAM implements its programs at a low cost.
About Save a Mother Foundation
Since 2008, Save a Mother Foundation has been developing its Effective Social Persuasion (ESP) model for healthcare support and behavior change. The model has dramatically improved health outcomes for the poor in underserved rural areas in India.
Implemented in
Save a Mother’s innovation has been implemented in 3 states within India.
